A musical treasure rooted in the East;
We adopt modern and innovative approaches;
Seeking to invite the whole world to hear the music.
Sharing music as the Core Value
As a music-lover who started playing the flute since childhood, the founder
of Wind Music, Ken Yang, is lucky to have music accompany him in much
of the course of his growing up experience. Such a passion toward music
helps him realize that he could make the world a much better place by
sharing music with people. It is the belief in the power of music that
drives Ken to found Wind Music.
Uniqueness from the East
The philosophy from the East is distinguished for its harmonious wisdom.
They were mostly manifested in Book of Change (Yi-Ching), the concepts
of Ying and Yang, the Five Elements, and the Daoist School of thoughts.
Thus, Wind Music strives to capture the insights and values of these timeless
philosophical wisdom and cultural heritage in order to embody them in
music. To this end, Wind music tries to utilize modern and creative ways
to recreate the unique Chinese music imagery and to relate with modern
living in the 21st century. We wish to provide our special musical elements
to nourish modern human¡¦s body, mind and spirit.
Ideal of Preserving Chinese and Taiwanese Cultural Heritage
Wind Music has published numerous collections of documentary recordings
in order to preserve and protect cultural heritages facing extinction.
We have traveled to the remote countryside and recorded the music and
sounds of isolated minority cultures. We actively try to live up to our
ideals and are very proud to play a part in preserving the history of
Playing a Creative and Active Role in the Music Industry
Wind Music strives to make available and popularize a wider range of music
to the general public. To this end we conduct workshops, seminars, speeches
and concerts. As to the purpose of establishing peculiarities in music
area, we have even created a new composing style that makes our music
distinguished itself from the existing western classical music and modern
The Distributing Network¡XA Multi-Oriented and Internationalized Approach
Complete Domestic Distributing Network:
Wind Music has successfully built a complete domestic distributing network
that covers: the traditional retailing such as music stores and bookstores,
the special retailing approaches such as setting up systems of music listening
in stores, attending exhibitions, internet marketing and marketing in
specialized stores, and finally, the alternative channels which include
Wind Music stores, chain stores, mail order and telephone marketing.
Comprehensive International Distributing Network
Nowadays, Wind Music¡¦s products in music are spread worldwide and also
generating sales internationally. The international distribution strategies
of Wind Music function through carefully selecting recordings of high
quality from countries around the world to add to our offerings so that
listeners will be provided with more choices to enjoy the artistic exquisiteness
of music from different cultures. By means of the two-way distribution
network, we wish to bring more perspectives into Taiwan¡¦s music arena
and further to promote a better accomplishment in the making of music
and an environment that is abundant with musical activities.